Industry News11 min read
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Industry News2 min read
Google’s releasing Google-Agent: Here’s what to know
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.
Industry News1 min read
Search Has Changed. And So Have We.
Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.
Industry News7 min read
How AI Tools Influence the Modern Buyer Journey: A Survey of 1,000+ US Consumers
AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.
Industry News10 min read
Top Semrush Updates You Won’t Want to Miss
The best Semrush updates of the year that you might have missed—and how you can use them to boost your visibility, beat your competition, and delight your audience.
Industry News4 min read
The State of Search 2023
The analysis highlights trends by using recent search data, but also comparing 2022 to 2021 to unpick how people searched, industries performed, and SERPs changed across the world.
Industry News6 min read
March 2023 Core Update Impact
On March 15th, 2023 Google announced the release of the March 2023 Core Update. The update, the first since the September 2022 Core Update, was done rolling out on March 28th and brought with it a significant amount of rank fluctuations.
Industry News4 min read
September 2022 Core Update Impact
The month of September 2022 has been one of the most dynamic months in SEO in quite some time.
Industry News5 min read
The May 2022 Core Update: The Initial Impact
To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did different industries fare against one another across mobile and desktop combined?
Industry News14 min read
Major 2021 Semrush Updates: New Features to Power Your Marketing
Read about the biggest and best improvements we’ve implemented into our platform this year, and learn how they can be used to move your business forward.