Industry News11 min read
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
Industry News2 min read
Google’s releasing Google-Agent: Here’s what to know
Google recently added Google-Agent to its user-triggered fetchers documentation, hinting at the future.
Industry News1 min read
Search Has Changed. And So Have We.
Discover why Semrush is evolving its brand — and what the new era of brand visibility means for how marketers compete, get found, and win.
Industry News7 min read
How AI Tools Influence the Modern Buyer Journey: A Survey of 1,000+ US Consumers
AI is reshaping how people discover and buy products. Our survey of 1,000+ U.S. shoppers reveals how AI influences research, brand discovery, and purchases.
Industry News4 min read
GPT-5 Rolls Out: What the New Model Means for Marketers
OpenAI says GPT-5 is faster, higher-performing, and uses better reasoning. Learn what it means for you.
Industry News5 min read
Google AI Mode Could Reshape Search: What SEOs Should Know
Google’s AI Mode is changing search with overtaken SERPs and limited tracking. Learn how it impacts SEO.
Industry News6 min read
December 2024 Google Core Update
Just one week after the November 2024 Core Update finished rolling out Google announced the… December 2024 Core Update!
Industry News5 min read
November 2024 Google Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
Industry News6 min read
Exploring URL Volatility in Google's AI Overviews
Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.
Industry News5 min read
Understanding Google’s August 2024 Update
On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on September 3rd, lasting for a total of 20 days.